Know How To Exchange Links With Other Sites
When it comes to linking campaign or LC, you should keep this mind that in terms of links, quality matters more than quantity! Remember, a good quality incoming link is better than many inferior quality incoming links. In other words, the quality of the linking campaign is very much important.
Let's talk about one-way incoming links first. One-way links play the most important role in your linking campaign. When search engines find that you have not traded a link, but someone has found merit in your web site, thus has linked to you. And search engines value that link higher than others. Therefore, your very first attempt should be directed towards generating these links. Here are a few ways as how to do this:
- First of all, get the directory listings. A number of directories are there, including Dmoz, Yahoo, and Zeal, where you can submit your pages. In case of dmoz, you can even expect more than one incoming link. You can also try some paid options of URL, if your budget permits! There are many regional and topical directories, where you can get your site submitted as well. Apart from these, many portals are there based on the theme that your web site is on. Try to find such portals and submit your pages to them.
- After you have submitted the pages into the directories, and portals, your next step would be creating one way links to your site. For this, you need to create quality articles or columns on your subject matter of expertise. Include your bio, along with your hyperlink to the pages at the end of those articles and then submit them to various online resources and content providers.
- You can also submit your articles to the sites that rank higher on your key search phrase. If your content is valuable enough, they will definitely appreciate your contribution.
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