The number of links as well as their quality that a website includes is one of the ways on the basis of which search engines determine the pagerank of the website. In other words, if a page is linked or integrated into the overall web linking architecture well, is considered as better from search engine ranking point of view! Google is one such search engine that thrives on crawling on links.
There are basically two types of links. They are:
Internal links are the vital elements that has to play an important role in how your web site is organized! They actually connect one page of your site to the other. On the other hand, external links are the community tools through which the online community votes for you by linking to you. Your popularity is determined by the number of incoming or external links into your website. This is one of the determining factors for search engines in measuring your online value creation.
Now, we know the importance of links to your website, right! To be very precise, if your web pages do not have any link to them, this is not good for your website from a pagerank point of view. Thus, in order to enjoy higher pagerank for each pages, it is very important for you to maintain proper linking amongst various pages within the website. Having good quality external links to different pages of your website is also important!
Along with having a good amount of links, it is also imperative that the links should be of good quality. In fact, it is not always about having quantity, but quality matters most! Thus, regarding external links, you should consider links from pages that have good pagerank to your pages over the pages from low pagerank.
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