What is a Link Exchange Scam?

You'll find many webmasters who are eager to exchange their links with other especially if the PageRank of the other page's is higher then them. There are thousands of link exchange available on the internet, but you need to be careful while choosing them as some of them can make your PageRank go down.

PageRank is considered to be a vital part of website. It indicate the importance of a page on the web. But there are some webmasters who do bad thing to their link partner. For instance, adding links on the directory where they are located in disallow line in "robots.txt".

Hiding links on a search engine is another way of link exchange scam. The method is to insert links inside javascript and redirecting them to a php or asp process page, instead of a HTML page. Another way to make ink appear to be correct is to apply CSS (cascading style sheets).

At times, meta tag are also used for this methodology. In this technique it instruct the search engines' spiders to ignore any link on the page. Basically, the meta tags used for this action is "nofollow." it makes the spider ignore the links as a point of importance of other page. To prevent link exchange scam follow these steps:

1. 1.Make sure to check the directory in which the link is placed is not restricted by any spider (robot). To check the restriction just type in the web browser's address bar http://www.websitetocheck.com/robots.txt.
2. 1.Check the source code, to see the link is directing to your web site.
3. Perform a check either on a weekly or monthly basis, if the link is missing then delete it from your web site.
4. 1.Check the meta tag of the page and try to find ' meta name="robots" content="nofollow."

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